WHITE CLAW 40X40 FESTIVAL ACTIVATION

The White Claw 40×40 Touring Footprint was a comprehensive redesign of the brand’s national festival experience. Building on our work with their previous footprint, my team and I leveraged past insights to optimize the layout for modern consumer expectations. I collaborated closely with our 3D designer to bridge the gap between structural strategy and visual identity, overseeing the 2D graphics and key design elements to ensure a functional and on-brand environment. To drive engagement, I designed a custom mural for the photo-op container featuring a modular logo space that allowed for localized updates at every tour stop.

Below are a couple of rough mural concepts I designed that didn’t make the final round but still felt like strong, thoughtful options for the space.