MIKE’S HARD LEMONADE FESTIVAL ACTIVATION

For the past four years, I’ve worked on the Mike’s Hard Lemonade touring activation, helping concept the experience, design 2D assets, and prep production files. Each year, we rewrap the footprint with new key visuals and refresh elements like the photo op area and consumer engagement zones to keep the activation fresh and aligned with the latest brand campaigns. It’s been an exciting, hands-on project that combines bold, playful creative with on-site brand interaction.