Year: Spring 2019
Class: Visual System 2
Instructor: William Culpepper
Kind Of Project: Brochure Design, Sub Branding
Discipline: Sub Branding, Brochure Design, UX/UI Deliverables, Social Media Campaign
This was a project to create a CSR program including brochures, social media posts, digital ads, and a website. I decided to pick Nike for my company because I love their overall brand identity and thought this was a fun project to do based on their style.
I wanted to keep the design super simple, clean, and consistent. For the color palette I went with white and gray and then added a pop of green around the design. I added an icon to the logo so the viewer would know that this was for the CSR report.