WHITE CLAW VODKA – TALES OF THE COCKTAIL

For a White Claw Vodka event at Tales of the Cocktail, we translated the ‘Smoooove with JB Smoove’ campaign into an immersive brand experience at the Virgin Hotel in New Orleans. I co-developed the event layout and photo-op experience while designing all 2D creative and production files, including environmental signage, custom decals, branded décor, and digital overlays. The result was a dynamic activation that brought the campaign to life through a cohesive and memorable on-site environment.