WHITE CLAW – 0% LAUNCH PARTY

For the White Claw 0% Launch Party in New York, I collaborated with my team to transform a raw studio space into an immersive, multi-room discovery experience. We utilized temporary walls to partition the venue into a lounge and tasting area, allowing us to control the flow of the product reveal. To build anticipation, I integrated custom lightbox signage and blurred product imagery throughout the entry hallway to offer subtle hints to arriving guests. My role included everything from initial Photoshop visualizations and furniture selection to the final production of menus, environmental signage, and the photo-op backdrop.