CLAIROL – STREAK SHOP

Clairol’s Streak Shop was a vibrant, mobile styling experience that translated the brand’s It’s So Me campaign into a physical activation for the Splash House Festival. I developed a custom logo for the project and established the visual identity by integrating campaign elements into a comprehensive branding of the trailer’s interior and exterior. To enhance the guest experience, I designed custom stickers and patches that served as both giveaways and environmental décor, adding personality to mirrors and surfaces while creating shareable social moments. The final execution was a high-energy environment that felt cohesive and perfectly tailored to the Palm Springs festival scene.