When beginning to sketch out ideas I wanted to create something that would catch a viewer’s eye whether they were walking, running, biking, in a car, in a bus, etc. I wanted something that would pop and the viewer really took the information on it. I thought about how people look at the daily while walking around a big city. So that is what I wanted to capture. People looking down at their phones while real life was still going on around them. I made the background of the image black and white while having the people on the crosswalk in full color. Then in big bold red letters, I put a static about how many people suffer from addiction to social media and the internet.
