PREEN

I created a sub-branding for Blue Buffalo that was an all-natural environmentally friendly animal grooming product line which included shampoo and conditioner, toothpaste, toothbrush, lotion, dog treats, detangler, ear drops, and eye whips. Blue Buffalo is all about putting the needs of the pet first and figuring out what’s good for them and that is what I wanted to do too while designing this line.

This design style took a bit to figure out exactly what direction I wanted to go in. I ended up loving the retro look and feel of the logo. My thought process behind designing these was to create something that doesn’t look like your typical pet grooming product. I wanted these to be able to stand out on a big shelve next to the other grooming supplies. The colors to me were within that retro style I was creating and I felt would pop off the product shelves. Also, to keep packaging simple and clean I decided to limit the colors and use the monochromatic palette on each product.