WHITE CLAW SESSIONS – COACHELLA

I led the 2D creative execution for a full-scale White Claw brand takeover at a Palm Springs hotel during Coachella weekend. My role involved designing all environmental graphics and managing production-ready files while collaborating on the overarching layout and consumer engagement strategy. From custom floor decals and banners to branded pillows and signage, every touchpoint was meticulously designed to immerse guests in the brand. I also developed the photo-op overlays, event poster, and live screen-printing artwork, which provided a high-energy and interactive experience for every visitor.